Get 25% discount if you live on 1st floor !!



Are you a department manager? Do you wear glasses? Are you a middle school second class student? Do you live on first floor? Are you single? Do you have a good heart? Is your last name Maeda?


If you answer "yes"to one of these questions, then go to Dominos Coupon Festival  Page (http://couponfes.dominos.jp/) , tweet your type (or enter status on Facebook) and get 25% discount special for you!!!


Currently, most popular discount types are "Wearing glasses" and "Living on first floor" !


A very entertaining and simple campaign mechanism from Dominos Pizza Japan. It is very well integrated to social media which you can follow instantly.


What I really liked about the campaign:


1. Customized offer attracts attention: If you live on 1st floor or if you are single, it just attracts you.

2. Create Buzz: Many news sites and people talk about the campaign although it is just a discount campaign after all.


3. Social Media - Offline Integration: Consumers announce their Dominos discount type on social media and create WOMM in a easy-sharing way. It's connected to sales in restaurants as well.


In Japan, pizza is quite expensive and home delivery is charged extra. Therefore, pizza chains are not very popular. Dominos Pizza is aiming to attract Japanese people to its restaurants with this funny campaign. 


Instead of just announcing that Dominos Pizzas have 25% discount, they chose a creative and funny way to announce their campaign. A good example of how you can convert boring and ordinary campaigns into interesting ones and integrate online - offline!



All characters say stuff like "Glad to wear glasses" or "Glad not to be 3rd class student" in a very funny way.

Comments

Post a Comment

Popular posts from this blog

Even IKEA can fail

Image
In 1974, Swedish giant IKEA decided to enter Japanese market with a local partner. It failed to win Japanese consumers' heart and withdrew in 1986. But their second attempt in 2006 is a success story.  Let's see why. Story of Failure One of the most characteristic features of IKEA is "Assemble Yourself" philosophy which reduces costs and results in low prices. Even their marketing statement is: “Your partner in better living. We do our part, you do yours. Toget her we save  money.”  Another characteristic feature of IKEA is its standardized product range which changes only 10% in different countries, in other words 90% of its product range is almost the same all over the world. When they entered to Japanese market in 1974, they have only been in 4 other European countries yet. This was their first attempt outside Europe and although they lacked experience, they were quite sure that IKEA's unique philosophy would work well everywhere. They didn'
Read more

Ask the milk!

Image
Here is the three episodes of "Ask the milk" campaign started by Japan Dairy Council in 2008. They are still active and trying to make Japanese youth drink milk. First one says "milk makes you powerful", second one says "milk makes you beautiful" and third one says "milk increases concentration" (which is my favorite). Let's see if it is true:
Read more

Virtual Singer - Real Fans: Hatsune Miku! (初音ミク)

Image
In March 2010, there was the news that 10.000 tickets of Hatsune Miku concert were sold out. Interesting part was not the tickets being sold out but the concert itself; Hatsune Miku was not a "real person" at all. As expected, Japanese fans of Hatsune Miku filled the concert hall and singed the songs together with their pop idol. Hatsune Miku (初音ミク) is a vocaloid (vocal + android) developed by Crypton Future Media and her voice is sampled by the Japanese vocal Saki Fujita. It is basically a music software and all you have to do is to give her the music & lyrics and she will sing for you. But beyond being a music software, Hatsune Miku managed to become a pop idol and the sound of future. (Hatsune means first sound and Miku means future in Japanese.) Some might think that Japanese people are different in terms of "being fan of something" but behind Hatsune Miku is a great marketing strategy to be stressed. Crypton cooperated with different co
Read more